You Won't Believe This!: Clickbait

What is clickbait and how can you avoid it?

Lesson Objectives 

• Define "the curiosity gap."
• Explain how clickbait uses the curiosity gap to get your attention.
• Use strategies for avoiding clickbait.

Vocabulary 

advertising: messages or photos that are made to persuade someone to buy a certain product

clickbait: an image or headline that tries to get you to click on it, usually for advertising purposes

headline: the title of an article, usually printed in big, bold letters at the top

Curiosity Gap: the desire people have to figure out missing information